Located in the Highlands of Louisville, Louvino is a wine and tapas bar. Because this endeavor was a new path that my clients were undertaking, their need was a visual system that would initiate growth in their brand and lead others to an understanding of their personalities and values. Our identity system is based on a deconstructed fleur de lis, which is the symbol of the city of Louisville. The concept embraces their love for our City by crafting a name and system that is visually indicative of their ties to Louisville.